For the first time ever, City Hall has joined forces with ELLE – the world’s biggest selling fashion magazine – to show their support for emerging fashion talents and to celebrate 25 years of London Fashion Week (LFW).

Elle has created a special, limited edition collector’s ‘London’ issue with Boris Johnson, Mayor of London, making his fashion debut on the cover of the magazine. The image sees Boris surrounded by lyrics from the Clash’s ‘London Calling’ in a tribute to the bestselling cover of 2008 with another of London’s iconic blondes; Sienna Miller.

Boris Johnson comments, ‘Lorraine took what for many might seem a huge risk. Who would have expected me to grace an Elle cover – or any other fashion magazine? The capital leads the world in producing innovative designers, so I’m thrilled to have been involved in this special issue celebrating 25 years of London Fashion Week.’

Lorraine Candy, Editor in chief, comments:  ’It took six months to put this special collector’s issue together. Which other monthly magazine could get Boris Johnson, Lily Allen, Pete Doherty and Dame Vivienne Westwood in the same issue? It’s something only ELLE can do. Boris’s cover and editor’s letter is unique – he is the third Blonde after myself and Donatella Versace to take on the editor’s chair in ELLE’s 21 year history! This unique collector’s issue also comes a the end of a year in which ELLE has won five awards and is a fitting way to reflect our new look and creativity.’

With support from City Hall, Transport for London and fashion industry icons the ELLE London issue is the  ‘must-have’ collectors item to celebrate 25 years of London Fashion Week. ELLE’s October ‘London’ issue is on sale from 2 September 2009.